Mark has asked me to take a look at the topic of SEO
rich blog post’s because a couple of people we have both been talking
with are either currently looking at developing a few niche blogs – or
they have already started
Now this SEO post structure can be used for both social blogs and
niche sites, basically if you want to maximise your search engine
traffic, aside from the initial keyword research (which is incredibly
important – because you might be targeting the wrong keywords), on-page
optimisation is critical to quickly jump up the SERPS!
The key to an seo rich blog post is the use of your ‘keyword’. Target one key phrase for each article for optimal results.
5 Steps To SEO Rich Blog Post!
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Keyword In Title
If you are wanting the search engines to give weight to your targeted
keyword, you want to make sure they think it is the focus of your
article. The first step to this is adding your keyword to the title of
your article. By naming your article after your keyword, you are letting
Google and Co. know that it is the most important thing in your post.
Now the key here, is to combine the keyword into a short statement. Because we are here to maximize reader experience
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Keyword In URL
Make sure you are using the permalink blogspot feature.
This way you can use your title as your URL – and having your keyword
in your URL can play a big part in search engine ranking (and it is such
a simple thing!)
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Keyword In Description
It is the unseen elements that a lot of people forget about – but are
usually very valuable. Now it has been said that Google do not give any
weight to the meta description of a page. But I think any time the
keyword is used is an added boost – plus, there are plenty of search
engines that DO still use meta descriptions.
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Keyword In <h> Tags
Your <h1><h2><h3> tags makes text bigger, put
emphasis on the content and naturally are seen as important points on a
page. The search engines think so too, so for a niche, seo rich blog
post – keywords in the <h> tags just makes sense!
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Keyword Scattered Through Content
This just makes sense. If you are talking about a topic, it is just
obvious that you would talk about it throughout your content. Now don’t
go and spam your post with the keyword – fitting it into sentences that
you know just don’t work. But there are easy ways to reiterate a keyword
without a loss to the reading experience.
Now that is the process that I go through with the majority of my
blog posts (always on my niche sites!). As you can see, it is just
common sense and depending on how competitive your keyword is, this can
get you ranking pretty well without anything else. However, with most
keywords you are going to need to do a bit of off-page seo to start
ranking on the front page of a keyword’s search results. There are a lot
of cheap link building
strategies, and many of them that you can do for free – like articles,
blog comments and the like. BUT, there is no point doing a lot of
off-page seo, if you have not taken the effort to write a seo rich blog
post in the first place!
What SEO Do You Do On Your Blog Posts?